Unilever Shakti - 1158 Words

1. What are the key features of Shakti? What are its positive aspects and what are its drawbacks? Key features of Shakti are: †¢ Shakti is an initiative which empowers women in rural India to become capable of earning livelihood and contribute to their family well being †¢ Shakti involves woman to do door to door selling of the branded products †¢ Shakti enabled large conglomerate to penetrate into the untapped rural market of India. †¢ It involved women/entrepreneur to build relationship with customers and provide them the products they require Positive aspects: †¢ It gave opportunity to the rural women to earn livelihood themselves and increase their standard of living †¢ It has helped community by making the branded and quality goods†¦show more content†¦6. What are the critical challenges facing HLL in making Shakti work? What should Shakti’s managers do? Key challenges faced by the HLL in making Shakti work are: †¢ Competition with the local retailers †¢ Language barriers and different dialects; mixed response state wise †¢ Government barriers different for every region †¢ Women dropping out due to the initial setbacks †¢ Increased training costs Shakti managers are grappling with the problem of increase cost. They have to find a solution which would increase the Shakti members without much increase in the cost, there by leading to more sales and achieving economies of scale. They need to: †¢ Optimize the personal network connection. They have a network of over 12,000 local influencers in areas with very low media reach.†HLL’s marketing and advertising budget is best spent in this area. Teaching the individual Shaktis to develop additional customer basis will help a lot. Even, giving them pamphlets, brochures or even catalogs to distribute to end consumers would spread HLLs name in place where that kind of exposure is rare. †¢ They should organize seminars like meeting where the representatives should narrate the success stories of some workers who have made good money so as to motivate the new and existing members. †¢ They should offer rewards for referring friends and associates. †¢ Reduce the RSP staff by making entrepreneurs do their job. InShow MoreRelatedUnilever in India -Project Shakti1611 Words   |  7 PagesU 2011 Unilever in India: Hindustan Lever’s Project Shakti- Marketing FMCG to the Rural Consumer Riddhi Biswas PGP/14/236 Section E â€Æ' Q1. What are the key features of Shakti? What are its positive aspects and what are its drawbacks? Key features of Shakti: Axiomatic truly , ‘Rural caravan’ of HUL as it can be popularly called is Project Shakti. Untapped and unexplored for years Indian rural market remain unnoticed and undiscovered as par as the business opportunities, especiallyRead MoreUnilever in India- Hindustan Lever’s Project Shakti1628 Words   |  7 Pagesthe Project Shakti of Hindustan Lever Limited (HLL) is being a pioneer of showing how their business can remain highly profitable while undertaking all the obligatory and non-obligatory corporate social responsibilities that benefits the commoners who live in the beautiful land of India. Motivation As a profit organization, the ultimate goal of HLL is still to generate more profit to expanding shareholders’ interest and keep the company operating as a gonging-concern. So Project Shakti is in progressRead MoreCsr Activities of Hul2817 Words   |  12 PagesVIRAJ TAMHANE _____________________________________________________________________________________________ HINDUSTAN UNILEVER LIMITED Meeting Everyday Needs of People Everywhere _____________________________________________________________________________________________ CORPORATE SOCIAL RESPONSIBILITY (CSR) Corporate Social Responsibility (CSR) in Hindustan Unilever Limited (HUL) is rooted in its Corporate Purpose - the belief that to succeed requires the highest standards of corporateRead MoreMarketing Plan For Ice Cream Brands1458 Words   |  6 Pagesconsumer goods market, Unilever has invested significant amount in research and development to help innovation in order to maintain its leadership in the market. Unilever has spent 1,040 million in research and development in year 2013, 37 million more than the previous year. According to throughout study of consumer’s latest preference, lifestyle and habits, Unilever partners with leading academic centers to improve formulation, production process and package designs. Unilever also has five plantsRead MoreBusiness Ethics and Csr - Hul4166 Words   |  17 PagesIntroduction Hindustan Unilever Limited (HUL) is Indias largest Fast Moving Consumer Goods Company with a heritage of over 75 years in India and touches the lives of two out of three Indians. HUL works to create a better future every day and helps people feel good, look good and get more out of life with brands and services that are good for them and good for others. With over 35 brands spanning 20 distinct categories such as soaps, detergents, shampoos, skin care, toothpastes, deodorants, cosmeticsRead MoreProject Shakti : Case Study1194 Words   |  5 PagesUnilever in India: Hindustan Lever’s Project Shakti-Marketing FMCG to the rural Consumer Case Analysis Notes Section E, Group 7 Submitted By Anshu Khanna PGP/17/257 Diksha Singh PGP/17/267 Mohd. Shajeer PGP/17/277 Priya Chandak PGP/17/287 Shiji Thilak PGP/17/297 Q1q Q1)How is HUL placed in the Indian Consumer market? Hindustan Unilever Limited is the biggest player in the market share of FMCG sector of the country. The FMCG sector of the country is the fourth largestRead More4ps of Lifebuoy1615 Words   |  7 Pagesusers for its brand. Unilever sells 2.6 billion bars of Lifebuoy soap every year across Asia and Africa and is the market leader in every Asian country where it is sold. Nearly half of the Lifebuoy brands consumption is in rural Asia, where most of the population lives on less than US$ 1 per day. Hence the company promotes its product as an affordable option for consumers at the bottom of the economic pyramid. {text:bookmark-start} {text:bookmark-end} â€Å"Project Shakti† has used some innovativeRead MoreAn Analysis of Marketing Competitive Strategies Adopted by Hindustan Unilever Limited in Rural Area9906 Words   |  40 Pages[pic] Major Research Project On â€Å"An Analysis of Marketing Competitive strategies adopted by Hindustan Unilever Limited in Rural Area† For the partial fulfillment of the requirement for the degree of MBA (Full Time) Batch 2010-12 Submitted By: Guided By SUMIT WASNIK Prof. S.P. TRIPATHI MBA (Full Time) 4th SEM. ( IBMR) RollRead MoreOutline on the History and Structure of Hindustan Unilever Limited731 Words   |  3 Pages INTRODUCTION- ïÆ' ¼ Hindustan Unilever Limited (HUL) is India’s largest consumer goods company ïÆ' ¼ Based in Mumbai, Maharashtra. ïÆ' ¼ It is owned by the British- Dutch Company Unilever which controls 52% majority stake in HUL. ïÆ' ¼ Its products include foods, beverages, cleaning agents and personal care products. ïÆ' ¼ Employee strengths of over 16,500 ïÆ' ¼ Hindustan Unilever’s distribution covers over 2 million retail outlets across India directly and its products are available in over 6.4 million outlets in theRead MoreFmcg Products Classification5487 Words   |  22 Pages------------------------------------------------- Hindustan Unilever Hindustan Unilever Limited  (HUL) is an Indian  consumer goods  company based in  Mumbai, Maharashtra. It is owned by Anglo-Dutch company  Unilever  which owns a 67% controlling share in HUL. HULs products include foods, beverages,  cleaning agents  and  personal care products. HUL was established in 1933 as Lever Brothers India Limited and, in 1956, became known as Hindustan Lever Limited, as a result of a merger between  Lever Brothers

A Reflection On My Family - 1128 Words

A Lasting Regret â€Å"Kaitlyn hurry up!† â€Å"Okay mom I’m coming!† Today is the day my family and I are leaving Tucson, Arizona. We are moving to a small town located in Virginia. I’m very nervous but also excited. We are leaving Arizona because my stepdad just retired from the military and he wants to live somewhere where we are surrounded by vast land. Also, on the plus side my grandparents will be very close to us. I’m going to miss all of my friends, especially my best friend Kayla. Maybe this move is the best thing for my family. I never realized how long of a drive it is from Arizona to Virginia! It’s been two days so far and we still haven t arrived there yet. I hate car rides and I usually get really carsick. Fortunately my mom said we’ll get there earlier than she expected! We will be arriving at our new house by tonight. We finally arrive at our new house and I can’t believe how big it is! The house is two stories and the outside is painted white. When I walked in the front door, I was amazed at how big the house was! The stairs were perfectly twirled and the walls were painted a beautiful reddish color. I walked around the house giving myself a tour when I noticed a tiny room with a door inside of it nailed shut. I was so curious to see what was behind the door. I stayed up most of the night thinking about what could possibly be behind the door. It was finally moring time and I woke up to the delicious smell of my mom’s pancakes. My family and I allShow MoreRelatedReflection Of My Family Dinner887 Words   |  4 PagesReflection When I was six years old, my mother moved my sister Sara and me into her boyfriend’s house. From the outside, the house looked like all the others that surrounded it in the neighborhood. It was a mid-sized white house that needed a new paint job. On the inside, however, it reeked of alcohol. Everything in the house was covered in dust like it hadn’t been cleaned since it was built. At 6:11pm every night my mother’s boyfriend Jon would burst through the door after work, and shove my motherRead MoreGeneral Reflection : My Family2027 Words   |  9 Pages General Reflection/Overview My family is deemed to be what is referenced as a nuclear family. A father, mother, and their offspring biological and adopted living together under one household. My family was of low socioeconomic status and due to this position, we were raised in a low-income neighborhood. However, that did not affect how my mother and father reared their family. I am the third child in a family of five. My role in the family was that of a helper to my mother of household dutiesRead MoreGeneral Reflection : My Family2023 Words   |  9 PagesGeneral Reflection/Overview My family is deemed to be what is referenced as a nuclear family. A father, mother, and their offspring biological and adopted living together under one household. My family was of low socioeconomic status and due to this position, we were raised in a low-income neighborhood. However, that did not affect how my mother and father reared their family. I am the thirdRead MoreReflection : My Family Values866 Words   |  4 Pagesworkshop, I came to the realisation that my values have changed significantly from the commencement of my university life to present. This realization was aided with the help of questions 5, 9, and 3, from the workshop. Values corresponding to question 9 were acknowledgement, social status, and success; these were the values my family held in high regards. Values corresponding to question 5 (when the bucket list was created) were identical to that of my family values. My bucket list consisted of graduatingRead MoreReflection Of A Reflective Leadership Retreat s1084 Words   |  5 Pagesother about things that are important†¦individually and collectively† (p. 22) Reflection on Retreat Experience Accustomed to a world inundated with technology, constant motion, and noise, spending a sustained period of time in nature initially produced feelings of isolation and withdrawal. The feelings of detachment from smartphones and social media were palpable. Eventually, I began acclimating to the serenity of my surroundings. The chirping of the birds, blowing of the wind, and quacking of theRead MoreI Am Pursuing Nursing As A Profession873 Words   |  4 Pagesorders to expand my knowledge. This essay will divulge in my reflection as to why I am pursuing nursing as a profession as well as describe and expound on how reflective practice will aid future nurses. I will begin by explaining my reasons as to why I chose this profession as a career, closely followed by the meaning of reflective practice itself, and finally, how reflective practice will be used in my future occupation. Choosing nursing as my profession wasn’t unprecedented, due to my family’s uncommonRead MoreErik Erikson s Psychosocial Development1629 Words   |  7 PagesReflection Paper #4 Erik Erikson’s psychosocial stages theory suggests that people pass through eight distinctive developmental stages as they grow and change throughout their lives. Integrity versus despair is the eighth and final stage of Erikson’s stage theory of psychosocial development. This stage begins at approximately age 60 and ends at death. The crisis represented by this last life stage is integrity versus despair. Erikson proposed that this stage begins when the individual experiencesRead More1. Introduction. Reflective Practice Is A Key Part Of Working1646 Words   |  7 Pagesensuring accountability (Tarrant, 2013). Tarrant also describes the importance of reflection for professional and personal values, and how and why a clinician does something, rather than just what is done. Development may even be hindered if reflection does not take place. The impact of reflection can be significant; as understanding increases so does the repertoire of ways to manage certain situations (Tarrant, 2013). Reflection may cause an SLT to conduct additional research around a particular case;Read MoreThe Importance Of Reflection Within The Nursing Profession844 Words   |  4 Pages However, being a reflective nurse is extremely important, â€Å"Reflection is an essential attribute to the development of autonomous, critical and advanced practitioners† (Caldwell Grobbel, 2013). It allows for nurses to reflect on the day’s practice, whether they treated the patients with the best possible care or whether improvements were required. Therefore, the purpose of this paper is to show the significant importance of reflection within the nursing profession. Since I was a young child, IRead MoreEssay on Promote Professional Development1154 Words   |  5 Pagessupport worker, I have been encourage along the way to develop my career by up skilling and doing the various training that is required. Within my role I am bound by the regulations and codes of practices set out by the CQC and the national minimum standards, I am responsible for making sure that the welfare of the staff and service user and their families . within my role I am expected to work with staff, service users and their families, that their rights and choices are met. for me to do this I

Some People Think That Convention in Our Society Obstruct Free Essays

Chosen topic: Some people think that convention in our society obstruct progress while others think that taboos help maintain social harmony. Choose one position and support it with evidence and examples. As a result of globalization, the world is getting smaller and smaller. We will write a custom essay sample on Some People Think That Convention in Our Society Obstruct or any similar topic only for you Order Now Some people have even said that the world has become a ‘Global Village’. With the integration of people coming from different financial, ethnic and social background, there are conflicts between interest groups. For example, the huge income disparity, large amount of new immigrants and the different point of views towards social issues may lead to a less harmious society. Apart from these, convention in a society may also be one of the factors affecting social harmony. â€Å"Social  harmony is a more complex  social  psychological phenomenon which is determined by the interactions among  social  values, people, and society. People achieve  social  harmony  when they feel their values and desires are attainable in society. â€Å"(Ai Han, 2008, Building a Harmonious Society and Achieving Individual Harmony, para 1) Traditions might lead to unfairness to the public. Take Hong Kong as an example, Hong Kong is a superstitious city and people care a lot about taboos and traditional practices. The pronunciation of the number, four, in Cantonese is similar to the pronunciation of death in Cantonese. Therefore Hong Kong people avoid saying ‘four’ in happy or critical occasions. There is also a tradition of omitting certain (4th, 14th and 24th etc. ) levels in building in Hong Kong. At the same time, the pronunciation of ‘eight’ is similar to the word of getting rich in Chinese. Many luxury buildings were built in Hong Kong in recent years. Property agencies make use of Chinese’s mindsets to increase revenue. We can easily find that the 8th floor, the 18th or the 28th floor are always being sold at a more expensive price. This phenomenon has aroused public resentment. The general public believes that price should not only be determined by the number of floors but also many other impacts that many property agencies did not take into account. Such kinds of arguments do not only happen in Hong Kong but globally. From Asian to Western countries, there are always conflicts between conventions and the new enlightenment. The progress of might be hindered if we cannot balance the interests of different stakeholders in an issue. Homosexuality was said to be a taboo. However, as reported by Bohan (1996), in reality, homosexual individuals wish to enjoy freedom of love and belong to social groups that support them. In aspects of religion, a number of religions (e. g. Christianity and Catholic) said that homosexuality was not acceptable because it violated the original meaning of God’s creations. In traditional Asians’ eyes, they might even think homosexuality is an insult to their family and reputations. This topic is a shock for many of the older people in society or followers of religions. Both parties stand strong and do not appear to accept each other’s points of view. It is a topic that society had to deal with before achieving social harmony. Tragedies might occur when the convention clashes with the law or the value of society at that time. Chinese believe that having at least a son is essential for a family to continue their family lineage and to glorify their family. In Chinese history, people thought families that have no children or have daughters only was disrespectful to their ancestors. Since 1978, the Chinese Government has implemented the one-child-policy to control the soaring birth rate in China. Such kind of unfair law made many Chinese eager to have a male child directly. Barrett Li (1999) pointed out that the problem of female infanticide and sex-selective abortion became more common after One Child Policy was established. When they found that their child was a female, some of them may even abandon them, resulting in the increasing number of tragedies. At the same time, it has caused moral problem. Conventions sometimes hinder the balance of society and limit the development of society. Bengtson, Biblarz and Roberts (2002) reported that the family has traditionally been one of the most important sources of influence on children’s aspiration. Parents always have a thought that children would be more likely to success if they were professionals, in tradition’s thought, for example, doctors, lawyers, businessmen and accountants. They spent much effort and money on equipping their children. In reality, society does not only need these types of people but a diversity of skills. This kind of mindset has resulted in a bad social phenomenon so that many of the other industries (e. g. ulture, music and arts) cannot develop well and the social lacks a balance of strengths. With the aid of the above examples, it is shown that conventions will obstruct the progress of society. Conventions and traditions would hinder people’s creativities and impose limitations on society. We need a breakthrough. Try to analyse from a slight different perspective and we migh t find new inspirations that is beneficial to ourselves or even our society. At the end, social harmony can finally be attained. Reference list: Ai, H. (2008). Building a Harmonious Society and Achieving Individual Harmony. Journal of Chinese Political Science, Vol. 3 Issue 2, p143-164. Retrieved on 23rd, October, 2012 from http://ehis. ebscohost. com/eds/detail? sid=2f313359-d4a8-40f3-80e2-aaeb1112a54e%40sessionmgr114vid=1hid=101bdata=JnNpdGU9ZWRzLWxpdmUmc2NvcGU9c2l0ZQ%3d%3d#db=aphAN=35567271 Barrett. R. E. , Li, F. (1999) Modern China (pp. 65). United States of America: R. R. Donnelley Sons Company. Bengtson, V. L. , Biblarz, T. K. , Robert R. E. L. , (2002). How Families Still Matter (pp. 60). United States of America: Cambridge University Press. Bohan, J. S. (1996) Psychology and Sexual Orientation (pp. 205). Great Britian: Routledge. How to cite Some People Think That Convention in Our Society Obstruct, Essay examples

Picasso Art Essay Example For Students

Picasso Art Essay Washes away from the soul the dust of everyday life. Picasso I believe this statement to be completely true, and those who do not clearly misinterpret the true definition of art. Every individual has something that brings them comfort, whether that be painting, exercising, writing, or performing. These can all be considered acts of art, and by partaking in such activities you are truly purging yourself from the dust of everyday life. I dont paint, draw, write, or involve myself in anything that could be considered traditional art. There are however many seemingly insignificant things I do throughout the day that help maintain a positive state of mind. Actions that I do for myself to benefit only myself, personal art in a sense. I believe it is truly important to set time personal time aside in order to express yourself to yourself, thus maintaining the positive state of mind that is crucial to a productive lifestyle. If Macbeth had a burning passion for knitting instead of murder, our grade 1 gs would likely be studying a much more uplifting novel. Although everyone has a unique perception of art, true art plays a crucial role of each of our everyday lives. In fact many of us complete numerous works of art in a single day. Things that we may not perceive as traditional art but instead things that we feel an intense passion for and as a result partaking in these acts clear your mind, calm your emotions, and make you feel at ease. Take a look at our school community; we have athletes, artists, writers, musicians, and more all doing what they love, passions that wash away the dust of our everyday lives and give them the strength to persevere through the dullness of secondary school education. That is art in its truest form.